Monday, September 24, 2012

2013 Fusion ? a Most Important Car for Ford - Automotive Digest

2013 Fusion ? a Most Important Car for?Ford

ford_fusion_2013a

USA Today - September 18, 2012

Ford exec?u?tives fanned out across the coun?try for the re-launch of the most impor?tant car in its lineup: the 2013 Ford Fusion, which goes on sale this?fall.

Find out more about the Fusion?s task in the Ford lineup.

The ele?gant design of the new model [2013 Ford Fusion], new crea?ture com?forts and tech?nol?ogy, along with five engine choices, have raised expec?ta?tions that it can go tire-to-tire with the segment?s peren?nial lead?ers, the Toy?ota Camry and Honda Accord. The last time Ford had the best-selling car in the U.S. was 1996: the Taurus.

Amer?i?cans buy more mid?size cars than any other seg?ment. In 2011 mid?size cars accounted for almost 1 in 5 U.S. sales ? about 2.3 mil?lion ? and they are on pace to reach 2.5 mil?lion this year, accord?ing to data from Auto?data and Ward?sAuto. Look?ing ahead, Ward?sAuto fore?casts that 36% of sales from all new vehi?cles hit?ting the mar?ket this year will be mid?size?cars.

Source: http://automotivedigest.com/2012/09/2013-fusion-a-most-importance-car-for-ford/

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